Northwind Traders Sales Analytics & Business Intelligence
Problem
Leadership needed clearer visibility into revenue drivers, customer spending patterns, and logistics inefficiencies across end-to-end sales operations.
Analysis
Analyzed customers, products, orders, and shipping data using advanced SQL — joins, aggregations, subqueries, and CTEs — to evaluate product performance, sales trends, employee revenue contribution, and shipping efficiency.
Business Impact
Translated findings into actionable recommendations for revenue optimization and logistics improvement, supporting data-driven commercial decisions.
Key Insights
Surfaced customer spending patterns, operational bottlenecks, and product-level performance signals that informed portfolio and process priorities.
Tools Used






